This week, Adventure House is pleased to introduce a new theme for our blog, FUNtastic Friday.
Every now and again, we take a break from developing communication strategies for our clients to have a little creative fun. On FUNtastic Fridays we will post these fun creative projects.
The first FUNtastic Friday post is our take on the classic game of chess, which we’re calling Office Chess.
Adventure House was recently lucky enough to have a summer intern named Korie, a high school graduate embarking to study design in college. In Korie’s downtime from carrying the office copier up and down the flights of stairs and assisting the designers, we challenged him to create something fun for our blog. So, behold his creation, Office Chess.
Cut out the characters and see which company, Alpha Corp or Delta Corp, will survive the corporate merger. Enjoy it with your colleagues.
To download Click here or on the image below.
Google image results for ‘fresh’
Recently traveling through the North Fork of Long Island to go apple picking, my family and I drove past an abundance of farm stands selling fresh produce, freshly baked pies and country treats on the side of the road. Needless to say, we stopped a few times to indulge ourselves and I got to thinking: why was I this excited about the prospect of buying fresh?
As consumers, we visit our local grocery stores and settle for less everyday. We hope to acquire fruit that’s somewhat fresh, veggies that are still somewhat crisp, and meat that’s not on the verge of spoiling. But at country farm stands you don’t need to settle for less. You’re spoiled by a veritable feast of fresh and everything delivers on the promise of the best taste experience without making sacrifices or cutting corners.
And, in marketing, we come across this often too. Companies may have a new innovative product or service but it many times gets lost in the deluge of information because it blends in with the rest and doesn’t differentiate itself in a new, fresh way. How many times have you heard the same buzzwords? How many times have you seen the same stock images? How on earth can you expect successful results?
To stand out, don’t dilute it—keep it fresh. Distill the core value down to its essence and express it with positioning and messaging that is needs-based, succinct, and to-the-point. Use visuals that are simple, impactful, and emotionally persuasive [no more complex composites from the 90s]. And be bold: push the boundaries within corporate brand standards to differentiate it and don’t let the message get lost in the clutter.
How have you kept it fresh and pushed the boundaries?
